Before Dezino no graphic designs were created and everything was just raw photos. Additionally there was no digital menu for the bakery, only a flyer which only people who actually visited the shop could view. Dezino created graphic designs and videos for the ads and created a Menu on their Facebook Page so that viewers could see the different offerings and pricings the Bakery had making them more likely to take a visit if they see’d something they like.

 

Thus, Dezino helped by creating, running and managing Facebook & Instagram ads in addition to distributing flyers around the community. Despite only having a budget of $500-$1000 per month on Facebook Ads Dezino was able to efficiently make use of every penny to extract the most customers possible. Careful attention to detail was put towards targeting the right audience within and nearby the Durham region as well as the ways of targeting them in ways to captivate them to make a visit. For example Dezino took advantage of the Bakery’s strong customer service and existing customers to generate a lot of comments/engagement. 

 

By doing so, trust was built when new eyeballs in the area came across the ad resulting in greater foot traffic to the store. With more traffic the customer service and products were able to do the rest of the talking to convert the traffic into customers and ultimately repeat customers. This also comes with the advantage of word of mouth effect (referral marketing) that comes with new customers.