Dezino was able to analyse the country, regions and cities in conjunction with the target and lookalike audience of the people that typically visited the shops. Dezino also created compelling graphic designs to be used for Facebook ads along with strategic Google Text Based Ads. For example for Facebook Ads Dezino collected data about the visitors who were visiting such as how they discovered the shop and compiled that into Facebook Lookalike Audiences which helped Dezino uncover large chunks of the population in those cities or neighbouring cities that may have not otherwise known about it. Furthermore Dezino would use retargeting facebook and google ads strategically, especially in combination with promotions, to constantly remind certain viewers to make the trip. These promotions were also conducted in a way in conjunction with the earlier surveys & other strategies to be able to track which specific ads were leading to the most foot traffic. This was a critical and key element as with foot traffic it can otherwise be difficult to determine which ad leads to higher foot traffic and sales, which would leave only engagement and clicks and messages as a determiner. Data is king in marketing. Knowing what worked best allowed Dezino to double down on the campaigns that performed leading to consistent results and growth of sales.